Weedmaps debuts new docuseries on California’s legal weed industry

Weedmaps has produced a new three-part docuseries on cannabis legalization in California, now available on the Weedmaps website.

California is the largest legal marijuana market in both the United States and the world. The state legalized cannabis for medical use in 1996, while recreational sales became legal with the approval of so-called Proposition 64 in 2016.

Featuring interviews with various experts and industry figures, the new Weedmaps series, Uprooted, explores the legal weed market in California and the sometimes contradictory implications of the ballot initiative that brought recreational marijuana to the Golden State.

The series could prove to be a valuable viewing amid growing acceptance of cannabis in the U.S.

During the coronavirus shutdowns, states across the country opted to declare dispensaries essential businesses, while the economic fallout from the pandemic-induced economic crisis has led state officials to consider marijuana tax revenue as a way out of the current depression.

Meanwhile, voters in a number of states will vote on whether to allow legal cannabis this November 3.

The first episode of the Weedmaps production offers a look into California’s pot laws from 1996 to 2016. With the passage of Proposition 64, advocates took issue with the tax structure of the bill.

The second episode of Uprooted deals with California State Senator Scott Wiener’s SB34 bill, which aims to allow new and existing compassionate-care providers to donate medical marijuana to patients in need.

Finally, Uprooted’s third episode looks at general access to marijuana in California, as well as access to the legal cannabis industry, which has proven itself difficult for many people of color.

“Today, more than 70% of California municipalities prohibit cannabis business, and the people who should be first in line for business opportunities in this industry are too often told to wait somewhere else. That’s not what legalization should look like,” Chief Marketing Officer at Weedmaps Juanjo Feijoo said this week as the series premiered.

“Our goal with this film project is to put a human face on the industry and on its history, and remind everyone that policy issues directly impact the lives and livelihoods of thousands of people,” Feijoo added in a press release.

Uprooted is available for viewing on the Weedmaps website here.

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