Cannabis Computer software Stack: Who Leads the Advisory Computer software Sector?

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What does the Advisory sector of the cannabis computer software marketplace appear like, and which business is the marketplace leader in 2020? Cannabiz Media dove into the information in the Cannabiz Media License Database and shared the answers to these concerns and a lot more in the Cannabis Computer software Stack report final month.

3 weeks ago, I launched a new series of articles exactly where I’m sharing a lot more of the specifics from that report and diving into what the cannabis computer software stack and license chance appear like primarily based on each and every computer software sector. So far I’ve covered the Back Workplace , Activity and Transactional sectors.

In our final installment, I’ll take a further close appear at the report information and see what the Cannabiz Media study group discovered about the Advisory sector.

Defining the License Chance in Every State

The Cannabiz Media group located 332 special firms that connect to METRC or Leaf Information Solutions in Washington, and employing the Cannabiz Media License Database, we determined how several licenses they can connect to in these states (i.e., the “license opportunity” or prospective addressable marketplace in a state).

To decide this license chance, we added Active, Pending, and Applied licenses for the acceptable activity. For instance, to come up with the license chance for point-of-sale computer software, we integrated Active, Pending, and Applied dispensaries and retailers.

The Advisory Sector is comprised of 60 firms. These firms are involved in analytics and consulting. In some strategies, this is the capstone group as they enable license holders recognize the information generated by all the other sectors.

Market Map


There have been two forms of firms that match into our Advisory sector: Analytics and Consultants.

The analytics firms represent some familiar names like BDSA (BDS Analytics), Cannabis Major Information, and Headset. They deliver insights to a license holder and use METRC/LDS information as an input.

Consultants, from our evaluation, are focused on assisting license holders integrate or connect with METRC or to make computer software and applications.

  • We identified 60 firms in the Advisory sector.
  • They make 116 connections to the 15 states.
  • 30 of the 60 (50%) connect in California.

cannabis software advisory sector leaderboard

There are several firms operating in this space, and as of this report’s writing, a fair quantity seemed to be going offline. Each Virtugro and Jade LLC are analytics firms that have inoperable sites, therefore, NCS moved into the fifth slot.


Fifteen firms have been identified as giving Analytics. These in the category connected from a single to 11 states. California was the most preferred state with ten connections and Colorado is suitable behind with nine. Oregon is a distant third with 4.

As markets mature and bring on a lot more licenses – and for that reason, a lot more data– we may possibly see these firms branch out to states like Michigan and Massachusetts for instance.

For license chance, we cast a wide net due to the fact the reports and evaluation can have implications for the entire provide chain.

It is also significant to note that these firms do not necessarily will need to have access to METRC or LDS as they can get the facts they will need from their clientele straight. Headset and BDSA report on a wide assortment of markets and have clientele nationwide.


The Consultant category is a substantial a single and covers firms that may possibly enable license holders connect to METRC or design and style and make computer software. In our overview, we located companies that are sole practitioners operating in a single state all the way up to a national firm with a footprint in ten states. Only ten of the 45 have been in a lot more than a single state.

Fifteen of the 45 vendors are headquartered in California with seven from Michigan and 5 each and every from Washington and Oregon. California (20) is the state that most firms are operating in with Oregon (16) a close second.

Why This Details Matters

The facts in our report is beneficial for a assortment of stakeholders in the cannabis economy:

  • Regulators can achieve insight into the size and scope of the computer software landscape and study about several of the firms they may possibly be operating with.
  • Current vendors can use the facts for each competitive and business enterprise intelligence – and to obtain future partners and acquisition candidates.
  • Investors can use it as a roster of prospective acquisitions or partners for their portfolio firms.

Current license holders can use it to gauge the footprint of computer software vendors. With this information, they can see which firms are a single-state-wonders.

What’s Subsequent?

This wraps up our overview of the computer software stack but the group is reviewing the information for our third Point-of-Sale Computer software report. We are calling and surveying dispensaries nationwide to obtain out who they’re employing as their vendor, no matter whether they’ve switched, and who they’ve selected as their CRM vendor.

Cannabiz Media consumers can keep up-to-date on these suppliers and other new licenses by means of our newsletters, alerts, and reports modules. Subscribe to our newsletter to acquire these weekly reports delivered to your inbox. Or you can schedule a demo for a lot more facts on how to access the Cannabiz Media License Database oneself to dive additional into this information and a lot more.

Ed Keating

Ed Keating is a co-founder and Chief Information Officer of Cannabiz Media and oversees our information study and government relations efforts. He has spent his entire profession operating with and advising facts firms in the compliance space. Ed has overseen complicated multijurisdictional item lines in the securities, corporate, UCC, security, environmental and human resource markets and focuses on workflow merchandise more than the final twenty 5 years. In the course of that time he has worked for each startup and established facts firms exactly where he has led promoting, item management and sales organizations. These firms incorporate Wolters Kluwer/Commerce Clearing Residence, CT Corporation, EDGAR On-line and Small business &amp Legal Reports. At Cannabiz Media Ed enjoys the challenge of operating with regulators across the globe as he and his group collect corporate, monetary, and license facts to track the folks, merchandise and companies in the cannabis economy. Ed graduated from Hamilton College and received his MBA from the Kellogg College at Northwestern University.

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