Welcome to Hashish Advertising Reside, All Puff. No Fluff.
At present is all about running a blog. On this episode, we’ll cowl:
- Why running a blog is important for cannabis corporations
- What that you must know to get began
- Running a blog Finest Practices
Test it out!
After I began my first weblog in 2001, it was strictly for enjoyable and allowed me to do two issues I like:
- inform tales about my work/journey adventures
- Keep in contact with buddy and household with out having to ship emails to everybody (oh life earlier than social media was so enjoyable when it got here to staying in contact)
Through the years, it was important for me to remain up-to-date about running a blog for my college students and shoppers. I’ve taken lessons about running a blog, researched it extensively to construct a case for running a blog on the college the place I labored, and at last, I train running a blog as a part of my social media lessons.
However sufficient about me. Let’s speak about why running a blog is crtical to your cannabis firm.
Running a blog continues to be vital, and much more so for cannabis corporations.
Take into account these stats:
- B2B corporations that blogged 11+ occasions monthly had nearly 3X extra visitors than these running a blog 0-1 occasions monthly. (HubSpot, 2015)
- B2C corporations that blogged 11+ occasions monthly received greater than 4X as many leads than those who weblog solely 4-5 occasions monthly. (HubSpot, 2015) (Supply: https://www.hubspot.com/marketing-statistics)
- 47% of consumers seen 3-5 items of content material earlier than participating with a gross sales rep. (Demand Gen Report, 2016)
- 94% of people that share posts accomplish that as a result of they suppose it may be useful to others
Running a blog is important for cannabis corporations
Listed here are a number of the reason why:
- You OWN the platform, you personal the content material
- Create unique content material that’s new and wanted within the business
- Proceed serving to to vary the perceptions round cannabis throughout the nation and the world
- Improve your search rankings on Google (since we are able to’t run paid advertisements on Google)
- Customers buy from websites that supplied trusted data and content material!
- Nobody can shut you down
What that you must get began
There are many instruments on the market that make running a blog rapidly grow to be intense and time-consuming, so we’re solely going to concentrate on a number of of them right now.
- Your organization and web site
- Clear objectives
- Perceive your viewers (create a buyer persona)
- Key subjects your viewers is all in favour of – and there’s a enormous lack of actual content material to assist new cannabis prospects really feel snug!
- Begin Writing
Running a blog Finest Practices for Your Hashish Enterprise
There are a lot of finest practices and ideas to make use of content material to develop your corporation. Listed here are a number of key tricks to get you began!
Write to your viewers
Who’re you writing for? Are you writing for a millennial who’s an everyday smoker, or a child boomer seeking to attempt it for the primary time in many years? Write for them. Don’t attempt to write for everybody, however write for them, you’re chatting with actual folks
Who’s your model? What do you stand for? Why is your organization in enterprise? What’s your Why? Use these guiding rules to remain true to your organization and your viewers. Our prospects are refined they usually can sense insincerity, so stick with being actual. Life is just too quick to do anything.
Use Your web optimization Hashish Key phrases
Write to your viewers, however you wish to be sure to’re together with web optimization key phrases in your posts. Instruments like Yoast (WordPress Plug-in), SEMRush and Reply the Public might help you get began to find the most effective cannabis key phrases for your corporation.
Use photos, movies, GIFs, podcasts, or no matter is less complicated for you and suits your type. At all times be sure to are utilizing key phrases and describing your content material. Google doesn’t scan movies so precise phrases are nonetheless key to enhancing your search outcomes, buyer belief, and rising your corporation!